How one mindset shift took Craig from under-performing and stuck… to Top 1% performance, bringing in over $130m/year and adding centi-millionaires and billionaires to his prospect list.

In 2023, Craig joined my group program — but got almost no results.Why? He was distracted. A cluttered office, small tasks, the wrong focus. Like taking a penalty shot while staring at the sidelines.

When we started working 1:1, everything changed.I put his attention where the money was: the Relationship Revenue Engine.

Here’s what flipped the switch:

1. Mindset: “I Belong.”

Craig admitted he’d been playing small. Once he believed he deserved a seat at the biggest tables, his confidence skyrocketed. Others sensed it. He became a magnet for bigger referrals. His social time with key players expanded — fishing trips, golf, dinners — and so did the quality of introductions.

2. WHO & WHAT: Focused Connectors and Specific Asks.

We narrowed to his Top 15 and then his Top 2–5 real connectors. He began making bold, specific asks and following up assertively. The difference? People came through.

3. Reframe Time: Buy Back Hours.

Craig hired a junior partner to offload lower-profit clients, admin, and meeting prep. That freed him to spend his best energy on the people who could open the biggest doors.

The result?📈 In 2022-23, Craig averaged $80m 

🚀 In 2024, he brought in $138m.🎯 In 2025, he’s already at $128m — including a $300m opportunity

All because of one thing: his identity shifted.

Identity beats discipline. Identity beats motivation.

And when you couple that shift with a system like the Relationship Revenue Engine, you stop spinning your wheels… and start playing top 1%.